Post by H&M

Name: H&M Beauty is teaming up with iconic Swedish candy brand BUBS to launch a limited-edition, candy-ins
Uploaded: 2026-04-23T06:00:41.627Z
Channel: H&M
Description: H&M Beauty is teaming up with iconic Swedish candy brand BUBS to launch a limited-edition, candy-inspired sensorial collection. The collaboration taps into the global obsession with Swedish candy, whi

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H&M Beauty is teaming up with iconic Swedish candy brand BUBS to launch a limited-edition, candy-inspired sensorial collection. The collaboration taps into the global obsession with Swedish candy, while staying rooted in a beloved once-a-week local tradition of ‘Saturday sweets’. “We wanted to capture the joy and nostalgia of Swedish candy culture and translate it into a playful beauty experience”, says Mirja Kjellberg, Head of Private Label, H&M Beauty. “We are thrilled with how BUBS’ unique flavors and shapes are translated into lifestyle and everyday accessories. We love how the candy and beauty world come together in a creative and groundbreaking way”, says Helena Sandström, International Marketing Manager BUBS, Orkla Snacks. Available 23 April in the Nordics and 30 April globally. #HM #HMBeauty #SwedishCandy

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