Post by Götti Switzerland

REYES – EYEWEAR THAT GOES AROUND THE WOLRD During the FIFA World Cup 2026, the conversation wasn’t limited to tactics, goals, and coaches. Around the world, the style of Swiss national team coach Murat Yakin took the spotlight. His REYES glasses, from the Swiss eyewear manufacturer Götti Switzerland, play a central role and stand out in particular. Fans are searching for the frame. The media are reporting on it. But what exactly makes these glasses a global talking point? Attention alone does not make a pair of glasses iconic. This happens when style and personality come together in an authentic way. When a pair of glasses is worn naturally over the years, they underscore the character of the person wearing them. They become part of that person’s identity. Until, finally, it is no longer the glasses that take center stage – but the person with them as an unmistakable signature. A fusion that forms a perfect unity. People love things they can recognize. Back at UEFA EURO 2024, the Swiss national team coach’s distinctive eyewear frame already caught the public’s attention. At the time, cardboard replicas of the “glasses of a nation” were even handed out at Swiss train stations on match days. Today, it’s hard to imagine Murat Yakin without his glasses. The fact that the former professional footballer deliberately chooses Swiss design adds an extra dimension to the story. His REYES frames come from the independent Swiss eyewear manufacturer Götti Switzerland and represent Swiss design, precise craftsmanship, and timeless aesthetics. REYES defines Murat Yakin’s style and is part of his identity. This is exactly why some frames gain significance far beyond their function. It couldn’t get more Swiss at this point! Check out Murat's Favorite frame: https://lnkd.in/eXS-kRrE