Post by GXO Logistics, Inc.

How are beauty brands and retailers levelling up their logistics to keep customers coming back for more? TheIndustry.beauty hosted GXOers Ian Robb, Hiten Bhundia, Joseph Bryan and fellow industry leaders for their Beauty Leaders Breakfast to dive into all things beauty. Here's what's top of mind ⬇️ 🔸 Social selling: Live shopping on channels like TikTok has taken on a life of its own. Managing stock through a custom designed supply chain strategy can help meet those demands. 🔸 Delivery priorities: Whether shoppers want items more quickly or with more flexibility, value-added services like gift wrapping, engraving and personalization adds that extra oomph to the customer experience. 🔸 Preparing for high volumes: Peak season can come in different forms from the holiday season to going viral, so planning ahead with your 3PL to make sure orders are fulfilled with the same quality and finesse your brand is known for is vital.