Post by GXO Logistics, Inc.

For today’s supply chain operations, technology is no longer a differentiator — it’s a requirement for building resilience against a dynamic macro environment. GXO's Nizar Trigui sat down with Fionnuala Sweeney at Reuters NEXT to break down the impact of AI to businesses navigating these complexities. ⬇️   🔸The value of AI is not in one solution: it’s integrating it as an intelligence layer across the supply chain. Disruption has reinforced the need for smarter networks with end-to-end connectivity, transparency and agility. Businesses have learned that fragility now costs more than transformation. 🔸Is AI over-or underestimated? Well, it depends on the time frame you're looking at. Short-term: AI is easy to overestimate, especially if viewed as a tech project and not a business transformation. Long-term: most brands are underestimating its impact. It's not just about knowing data; it's about how you act on that information, in real time, at scale, across millions of decisions simultaneously.  🔸AI doesn't just help brands respond to uncertainty; it helps them see through it. Before AI, each disruption triggered a reactive response. Now, it's the only technology that converts volatility from a cost center into a competitive advantage by embedding intelligence in every decision, every route, every warehouse.