Post by Guillaume Weill

𝐀 𝐬𝐭𝐮𝐧𝐧𝐢𝐧𝐠 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐚𝐭 𝟑𝟎𝟎𝐤𝐦/𝐡𝐨𝐮𝐫 🚄 Let me tell you what happened to me 2 weeks ago while traveling to #IIEXEurope in #Amsterdam 👇 I was traveling in Eurostar with my best friend 🎓 Dr Laurent FLORES - Phd 🍀who is developing its new company FlashInsight, a revolutionary solution leveraging #synthetic #insights. While we were discussing the future of research, Laurent asked me if there was one insight I would be interested to gather via FlashInsight on zoulloo As you know it -or not- zoulloo is the first global community of independent talents 100% specialized in market research and data. We're growing rapidly, leveraging the increased need for agility and flexibility in the #insight teams. One of our ambition is to leverage the complementarities between #data and #insight specialists. Therefore "cracking" the highly competitive data freelancing market is important to us. That's the question I asked to Laurent and FlashInsight: Understanding the pain points and needs of CDO's, head od #data when it comes to flexible workforce: a typical B2B qual project on a specific tiny target. Not easy. Now, here's what stunned me: ✳️ it took 15' to run 8 individual interviews with synthetic data personas of different kind ✳️ Creating a 5 pages summary and an 18 pages report, fully actionable ✳️ Delivering 3 ideas I had not thought about before And this is the #risk 🧨 I was talking about in my previous post. ✴️ No it's NOT to see the insight jobs being replaced ✴️It's not seizing the #OPPORTUNITY ! ✅ New "usage occasions": synthetic insights give me the opportunity to brainstorm with more "substance" than thinking on my own ✅New targets: we're not -yet 😉 - a company that could afford spending 10K on a qual research on our customers. And there are millions of companies like us. They also need insight and research. ✅New protocoles: I'm able to iterate with these synthetic personas to help me think and validate later with "real" customers In one word: it #enriches me. And, all of a sudden, #insight management becomes one of the most coolest application of AI in business: so #fast, so #easy for the user. And research expertise is there: Laurent spent hours in the past year developing this, leveraging his expertise, reading papers. I encourage you to do the same, whatever the size of your company, even and most importantly ifyou're on your own, the type of business you're in: just experience it. And the way you look at market research/ insights is going to be different. I promise. Thank you 🙏 🎓 Dr Laurent FLORES - Phd 🍀 LaurentFlores #futureofwork #syntheticinsights #data #freelance