Post by Guido Segers
CX Thinking Teacher/coach, Freelance writer, Climber dad, Tsundokist, Tree hugger, Forever DM
How do you do #storytelling around the tournament that is pretty much taking football to a very dark place? Nike and Adidas show a masterclass in their 2026 ads. I looked at what they mean, through the Dirty Lens of FIFA and the USA's policies, how to find the good in the dark. How Eric Cantona stilll matters so much. #storytelling #marketing #narrative #football #fifa #worldcup2026
