Post by Guideline

What’s actually shaping upfront strategy in 2026? Here’s exactly what we’re covering next Thursday—and why you won’t want to miss it. Join Sean Wright, Guideline’s Chief Insights & Analytics Officer, as he breaks down the macro shifts driving changes in ad investment and pricing, how linear vs. digital commitments are evolving, and why the market is shifting from seller-driven to buyer-driven conditions—along with what that means for negotiation strategy and planning decisions. If you’re responsible for media planning, pricing, or budget allocation, this is a critical view into what’s coming next. Join us live on April 23 at 11:00 AM ET: https://lnkd.in/e77aQFHV #MediaPlanning #Advertising #AdTech #Upfronts #MarketingStrategy #AdSpend #MediaStrategy #Webinar #MarTech