Post by Guideline

We’re pleased to see continued industry coverage of Guideline and Mediaocean's expanded strategic alliance and new API integrations. The coverage highlights an important shift in the future of media plan management: moving away from manual workflows and spreadsheet reconciliation toward a more connected, automated, and accountable planning ecosystem. For agencies and brands, this means a more direct connection between planning and activation — helping teams improve workflow efficiency, reduce operational friction, and bring greater consistency to the campaign lifecycle. Thank you to CMO First, MRWeb, PPC.land, and Quirk’s for covering the announcement and recognizing the significance of this next step. CMO First: https://lnkd.in/e2WvBfU3 MRWeb: https://lnkd.in/esqjatjN PPC.land: https://lnkd.in/ewtDpXfg Quirk’s: https://lnkd.in/ekJED9pU #MediaPlanManagement #AdTech #Mediaocean #Guideline #MediaPlanning #AdvertisingTechnology #EnterpriseSoftware #MarketingTechnology #AI