Post by Guess Europe Sagl

GUESS introduces #GUESSIsland: the brand’s boldest destination takeover yet. Located on the private island of Bawe, off the coast of Zanzibar, GUESS transformed an entire tropical paradise into a living expression of its universe, where fashion, travel and lifestyle merge into one immersive experience. As the first fashion brand to create an activation of this scale on a private island, GUESS welcomed a curated selection of international guests for an exclusive preview of the season ahead. “With GUESS Island, we wanted to create more than a presence, we wanted to create a feeling,” said Paul Marciano, Co-Founder and Chief Creative Officer of GUESS. “Through design, atmosphere, and emotion, the project allowed us to express the GUESS lifestyle in a completely new way. Experiencing GUESS on a private island is about freedom, sensuality, and escape, values that have always been at the heart of our brand. Bawe Island offered the perfect setting to bring this vision to life, introducing a new category where fashion, travel, and lifestyle meet.” A new chapter of summer starts here. #DestinationGUESS