Post by GS E&C

Find Your Inspiration with 'Xi' ✨ GS E&C is launching a new brand experience campaign for 'Xi', our premium residential brand, following its recent rebranding. From May 1 to 15, 'Xi' will operate a special brand pop-up space in Seongsu-dong, Seoul, under the theme “Find Your Inspiration.” 🌿 The campaign is designed to introduce 'Xi'’s renewed brand direction — expanding beyond residential spaces to become a lifestyle platform that offers diverse experiences for customers. Located in Seongsu, one of Seoul’s most dynamic lifestyle districts, the 'Xi' pop-up will feature residential spaces showcasing 'Xi'’s specialized design, a wellness community media zone, and various interactive experience areas. Visitors will be able to explore 'Xi'’s vision for the future of living. The campaign will also be held in connection with the 2026 Seoul International Garden Show at Seoul Forest, where GS E&C will present “Elysian Forest,” a corporate partner garden inspired by 'Xi'’s landscaping philosophy. 🌳 Through this campaign, GS E&C aims to strengthen customer engagement and further share 'Xi'’s vision as a brand that connects living spaces with lifestyle experiences. #GSEnC #Xi #FindYourInspiration #BrandExperience #ResidentialDesign #LifestylePlatform #Seongsu #SeoulForest #SeoulInternationalGardenShow