Post by Growth Makers / Powering Brand Growth

American Marketing Association Iconic Campaigns: Nike's debut "Just Do It" spot didn't feature elite athletes - it featured an 80-year-old marathon runner crossing the Golden Gate Bridge. The genius was in who it excluded: nobody. The campaign turned a shoe company into a mindset brand that still anchors Nike's identity today. Takeaways: • Broadened the brand beyond elite athletes to everyone. • A three-word line built an identity that's lasted 35+ years. • Universal emotion outperformed product specifics. https://lnkd.in/eprbZPB