Post by Clay

AlertMedia protects the buildings and the people in them at 3.5K companies. Their deals come from customers running global offices + big factories. 🏭 But their account scoring model needs three inputs to work: ∙ How many locations a prospect runs ∙ Where those locations are ∙ What industry they're in Their old data vendors missed the mark on all of that... Industry classifications defaulted to overly broad categories, and international location counts were unreliable. Every error compounded downstream into misrouted leads, mispriced deals, and wasted time. So their GTM Engineer, Owen, used Clay to: 1. Reclassify industries with Claygent 2. Waterfall international location counts 3. Pull MEDDPICC out of Gong into Salesforce 4. Enrich + route inbound leads in <5 minutes The result: ∙ 22%+ enterprise win-rate ∙ 50% larger top-tier deals ∙ 200+ hours/month back to sales ((even webinar follow-up went from 50% to over 90%)) Full case study in comments ⬇️