Post by Groupon

What does it actually mean for a company to become AI-native? Our VP of Merchant Experience, Masha S., joined the Augmented U podcast to talk through how Groupon is rebuilding the merchant experience around AI and what it really takes to move from pilot to production. A few things she digs into: → Why every function, not just engineering, is becoming a "builder" → The "truth layer" that grounds AI agents in real, expert-vetted context so recommendations hold up → How AI can take a small merchant from idea to a launched campaign in minutes → Her advice to other leaders: don't delegate your understanding of AI — become a builder yourself Great conversation on where local commerce is heading. Full episode linked in the comments 👇 Augmented U is brought to you by Shelf

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