Post by Groupon

"And we failed." That's our CTO Ales Drabek talking about one of our first attempts to put AI agents on a complex sales workflow at Groupon. The agents hallucinated. Not because the technology wasn't ready. Because the context wasn't. The knowledge needed to run that workflow was spread across people's heads, Google Sheets, scattered docs. We tried to automate before we'd done the homework. In the new episode of AI Monstera by ACTUM Digital, Aleš shares the lesson most companies skip: Don't start with the agent. Start with the data, the playbook, the knowledge structure. Then automate, step by step. We've built hundreds of agents across engineering, customer service, sales and compliance since. But the failures taught us more than the wins. Worth 30 minutes if you're past the hype phase. #TeamGroupon #GrouponAI

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