Post by Groupon

America is in a “fun recession” 🎢 — and Groupon is built for this moment! For years, people asked the same question: Can Groupon come back? Today, we’re answering with data, performance, and a brand that’s fully turned back on. Our new Rut Report highlights a clear cultural shift: 📌 62% say their daily life feels repetitive 📌 55% say their life wouldn’t make good TV 📌 82% feel better after a real experience than after scrolling Real-life joy isn’t gone — it’s just been priced out, over-planned, and pushed to the bottom of the to-do list. That’s the gap Groupon is built to close. Over the past two years, we rebuilt the marketplace with discipline: stronger local supply, better merchant quality, and a simpler customer experience. The results show it: 📈 Second consecutive quarter of double-digit billings growth 🌎 North America Local: +18% 🌍 International Local: +15% 🏙 Chicago is now our fastest-growing U.S. city Momentum is back, and today, we’re launching a new brand campaign to meet this cultural moment. Introducing Turn Life On, our new global platform reminding people that joy doesn’t need to be complicated. Developed with M+C Saatchi Performance using AI-assisted creative, our new 30s spot captures our mission: making real life feel accessible again. Because fun shouldn’t be a luxury. And discovery shouldn’t feel like work. 👉 Watch our Turn Life On video 👉 Check out the comments for the full Rut Report

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