Post by Groupe SEB

Level Up Your Cup | World of Coffee San Diego 2026 ☕ Last week-end, our SEB Professional Beverage teams were on the ground with two booths showcasing the strength of our portfolio, from traditional and filter coffee to fully automatic solutions. ⚙️ Across Wilbur Curtis & La San Marco S.p.A. and Schaerer Ltd & WMF Professional Coffee Machines, we connected with a vibrant community of coffee professionals, roasters, operators, and industry partners, all gathered to explore what’s next in coffee. 🚀 This year’s theme, Level Up Your Cup, really came to life on our booths: bringing together craftsmanship and automation, and supporting operators at every stage of their coffee journey. The show, organized by the Specialty Coffee Association (SCA), a valued partner, once again proved to be a key moment for the industry. 🌍☕ Great conversations, strong traffic, and inspiring trends throughout! Thanks to everyone who stopped by and to our teams for making it happen. Giulio Petraccaro, Adam Pobiner, Amy Brown @Kenneth Ho #GroupeSEB #SEBProfessional #WorldOfCoffee #CoffeeCommunity #Foodservice #Innovation