Post by Grid Dynamics

Retail has survived waves of disruption – e‑commerce, marketplaces, social commerce, omnichannel – but agentic AI is transforming the game again. Today, customers increasingly let AI assistants handle the entire journey: ✔️ Discovering products ✔️ Comparing options and applying constraints ✔️ Evaluating tradeoffs ✔️ Completing purchases on their behalf Platforms like ChatGPT, Google Gemini, and Perplexity are becoming commerce front doors where discovery happens via natural language and agent‑led decisions, not keyword search. For retailers and brands, this means: ✔️ New upside: highly qualified demand, greater reach, new revenue channels ✔️ New risk: third-party assistants can sit between you and your customer Download our e‑book to learn how agentic commerce is emerging, what’s driving adoption, and the concrete steps retailers must take now to stay competitive. https://bit.ly/4dRLnLu