Post by Gregory Butz

Most B2B commerce doesn't fail because the front end looks bad. It fails when the digital experience can't execute against the systems that run the business. Pricing is off. Availability is wrong. Orders need manual cleanup. Customers lose confidence. That cost shows up as credits, delays, rework, and margin erosion. And it's the thing no one talks about when they're pitching you a commerce platform. This Thursday, Paul do Forno, Dwayne Doshier, and Gerald Schlechter are getting into it directly: why B2B commerce growth depends on more than the storefront, and what it takes to connect digital experience to real execution. For SAP-driven businesses, this is the gap that matters most. If B2B commerce is on your roadmap, this is worth the hour.