Post by Graham Baker

Helping professionals & businesses grow with story-driven, on-brand visual content (Photography & Video) that showcases your business, engages your audience and generates leads. Award-winning Commercial Photographer.

One of the best aspects of photographing corporate events is that you don't just capture the action; you also get to eavesdrop on some brilliant conversations. At a recent event by Birdeye, the big topic was AI and how fast it's changing business, marketing, and the creative industries. As a photographer, I could easily join the doom chorus of "AI is taking over!"  But honestly? I came away feeling inspired, not intimidated. With that in mind, I wanted to share some of my thoughts on how the big brands are optimising for AI-driven search, SEO, Google Business, and why the fundamentals of visibility, trust, and human connection still matter most

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