Post by Gracie Read

𝐀 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐈'𝐯𝐞 𝐛𝐞𝐞𝐧 𝐝𝐫𝐞𝐚𝐦𝐢𝐧𝐠 𝐚𝐛𝐨𝐮𝐭 - 𝐚𝐧𝐝 𝐭𝐨𝐝𝐚𝐲, 𝐢𝐭'𝐬 𝐥𝐢𝐯𝐞! ☁️🌙 I'm incredibly proud to share that TRIP's new sleep-specific supplement just launched on socials, and leading the social art direction and strategy behind it has been a career highlight (𝘢𝘯𝘥 I'm 𝘰𝘯𝘭𝘺 4 𝘮𝘰𝘯𝘵𝘩𝘴 𝘪𝘯!) The brief was simple: don't just sell sleep - 𝒔𝒆𝒍𝒍 𝒕𝒉𝒆 *𝒇𝒆𝒆𝒍𝒊𝒏𝒈* 𝒐𝒇 𝒘𝒂𝒌𝒊𝒏𝒈 𝒖𝒑 𝒃𝒆𝒕𝒕𝒆𝒓. Here's how we brought it to life: 🎯 𝐀 𝐜𝐫𝐲𝐬𝐭𝐚𝐥-𝐜𝐥𝐞𝐚𝐫 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 We built the entire visual world around one insight: people don't just want more sleep, they want a better version of themselves. The campaign narrative, *Dream Better, to Dream Bigger*, was rooted in current socio-economic trends around wellness and self-optimisation, positioning improved sleep as the highest-ROI habit change you can make. 📸 𝐒𝐜𝐫𝐨𝐥𝐥-𝐬𝐭𝐨𝐩𝐩𝐢𝐧𝐠 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞 We brought in an agile external creative team to think bigger - literally. Unexpected scale, dreamy set design by the brilliant Dora Miller, and visuals built to stop thumbs mid-scroll, snapped by Simon Martin (see below for yourself!) 📲 𝐀 𝐭𝐫𝐮𝐞 360° 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 Our most ambitious supplements launch to date - hi-fi studio stills and video, curated BTS, UGC creator seeding, and TikTok Shop LIVEs, all unified under one cohesive visual identity across every channel and format. None of this happens without the people behind it. Huge love to Uliana Evdokimenkova for pulling together an impressive launch plan, the wider TRIP team, and to every creative who poured their talent into this. Keep an eye on TRIP socials - the best is still to come 🚀 Millie (Emily) Rathbone Beth Smith Alice Ratcliffe Emily Chaffer Kat Linger Esther Domingo Kate Bull Tilly Ferrari Doody-Henshaw #CampaignLaunch #SocialStrategy #CreativeDirection #ContentMarketing #WellnessMarketing #TRIP #Supplements