Post by Vividly

Weekend Reads! Here’s what's holding our attention in CPG news: -- David Protein made a splash when it teased its new protein ice cream at Expo West. Nosh.com's review: https://lnkd.in/gs888gCU? -- How do brands distinguish a CPG movement from a CPG fad? Forbes has a hot take: https://lnkd.in/g9kxu7tt -- What does the $1.95B acquisition of Poppi have to do with 1896 Coke competitor “Moxie”? According to this CPG News piece, it’s all about “Challenger DNA”: https://lnkd.in/gf-JXgtt And our long read of the weekend: Stagnant volume growth is impacting brands across many major categories this year. Alvarez and Marshal examine the impact on legacy CPG players ($10B+ in revenue) and pitch critical strategy. A great read for legacy brands and for challenger start ups: https://lnkd.in/g6uFYP6p