Post by Gorgias

AI shopping assistants are now officially influencing sales.  Here's what we found: 1.) Assisted orders are 47% larger. On average that's $181 vs $123 when analyzed over the same store and time window. 2.) 1 in 7 conversations end in an order. That's guaranteed higher AOV 14% of the time. 3.) 2% of total revenue is influenced, and 4% in considered-purchase  verticals like auto, home, and electronics. This is proving to be material growth for ecommerce merchants. Gorgias data, Ecom Lab research. Full report out today. Link in the comments.

Video Content