Post by Google Play business community

ICYMI: The top games on Google Play aren't just relying on great gameplay—they’re actively using ecosystem tools to drive real growth and retention. 📈 If you missed our recent updates, here is a look at how some of your favorite titles are leveraging the platform: 📉 Lowering the Purchase Barrier: Features like buy once play anywhere, give players a fast-track to start exploring your world with a single tap. Titles like Grim Valor are using this (alongside Sidekick) to securely let players experience the game across screens. 🤝 Deepening Immersion: Sea of Stars and Hitman is integrating Sidekick to connect with players across devices, keeping them engaged no matter where they play. 💰 Diversifying Revenue: With Play Pass, games like Crashlands 2 and Grim Valor are successfully reaching highly dedicated players who are seeking a curated experience, free of ads and in-app purchases. Don't sleep on these tools! See how you can integrate them into your own roadmap to maximize your reach: Learn more about our available and upcoming features: 👇 goo.gle/ready-to-play #ReadytoPlay

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