Post by Google Play business community

Data is only valuable if you can connect the dots. 📊 At #GoogleIO, we announced a wave of enhanced reporting tools designed to help you understand your performance and maximize your ROI on Google Play. From the top of the funnel down to checkout, here is how we are upgrading your insights: 👉 Full-Funnel Visibility: The Grow overview page now features a comprehensive view from Reach to Retention. You can also now segment by "traffic source" to see exactly what is driving your engagement and monetization. 👉 API & Workflow Upgrades: We are giving the Reporting API a major overhaul! Soon, you can programmatically access growth, monetization, and content metrics—and we are even offering an MCP server so you can seamlessly integrate data using agents. 👉 AI-Powered Monetization: Stop manually digging through pages. Join our Early Access Program to generate deep insights on buyers, churn, and pricing with a single click using AI. Get a clearer picture of your growth. Dive into all the reporting updates here: 👇 https://lnkd.in/gDDvcT94

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