Post by Google Play business community

The future of the games industry is built on the creativity and passion of emerging talent. To ensure the next generation of creators has the resources and community support they need to thrive, we are proud to be the headline partner for the 2026 BAFTA Awards. Our commitment goes beyond celebrating the incredible achievements being honored this year. Together with BAFTA, we are actively investing in the future of the global games ecosystem by supporting: ☑️ Games-Focused Masterclasses: Providing aspiring creatives with practical skills, industry insights, and direct access to leading experts. ☑️ Industry Networking Events: Fostering deeper connections by bringing together developers, storytellers, and creative professionals. ☑️ BAFTA Young Games Designers (YGD): Empowering young creators with the inspiration and platform to share their vision. We are honored to champion the craft and talent that drive this industry forward, and we look forward to celebrating with the community on April 17. Discover why Google Play is the ultimate destination for paid games: https://goo.gle/4chBowM #BAFTAGamesAwards