Post by Google Marketing Platform

Take a look under the hood at Costco Retail Media in Google’s Commerce Media Suite. 🛒 By bringing Costco’s first-party shopper data directly into Display & Video 360 and YouTube, marketers get a simple, unified way to run brand and shopper campaigns and close the loop. Put these retail signals to work for your brand with: • 𝗛𝗶𝗴𝗵-𝗜𝗻𝘁𝗲𝗻𝘁 𝗥𝗲𝗮𝗰𝗵: Connect with Costco shoppers on premium publishers and YouTube, where users watch over 90 million hours of shopping videos every single day. • 𝗚𝗿𝗮𝗻𝘂𝗹𝗮𝗿 𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁: Close the loop with SKU-level conversion reporting to see the precise impact of your spend on Costco sales. • 𝗦𝗲𝗮𝗺𝗹𝗲𝘀𝘀 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻: Turn these signals on instantly. Thanks to built-in integrations with LiveRamp and MetaRouter, there is no additional setup required for brands. Stop guessing, start measuring. Get our best AI for your best ROI with the Gemini advantage in Google Marketing Platform. Learn more: https://goo.gle/4ag719P