Post by Google Israel

Google EMEA President Debbie W. joined Google Israel Director Shiran Faran in Tel Aviv to kick off 2026 with strategic insights for the new era. Top 5 takeaways: 1. Reimagine Your Product 🏗️ The "wait and see" window is closed. Technology is resetting the baseline, so don't just add features - rethink what your product can do. 2. From Retrieval to Action ⚡ Search has evolved into an agent driving execution, connecting you with transaction-ready users. 3. Focus on Value Over Volume 📈 Prioritize business outcomes and value over simple click counts in 2026's non-linear journeys. 4. Master the Complex Journey with AI 🧩 Use AI to bridge 130+ daily touchpoints, allowing you to focus on data and creativity. 5. Be Audacious with AI 🚀 Don’t settle for making current products slightly faster. Be bold and use AI to solve business problems that were previously out of reach. 📽️ Watch the video below to see why 2026 is the year to shift gears. #GoogleIsrael #AI #MarketingStrategy #FutureOfSearch #GoogleEMEA #StartupNation #Yalla2026 #GSocial #lifeatgoogle Barak Regev | Meir Brand | Maya Henkin | Anat Horvitz | Lior Shvo | Hanit Marinov | Kristell Rivaille (ex Schuber) | Phil Wilson | Hamish P. | Katie Erbs | Izgi Gorciz | Ben Mittelman | Hamutal Rozen | Eyal Kaplan | Dafna Aloni | Yarden Levhar

Video Content