Post by Good Ads Matter

Name: Here’s a story that shows you truly are what you eat #GoodAdsMatter This spot is not less than a mo
Uploaded: 2025-09-06T04:30:05.393Z
Channel: Good Ads Matter
Description: Here’s a story that shows you truly are what you eat #GoodAdsMatter This spot is not less than a modern-day fairy tale, brought to life by German supermarket Edeka, where everyone is depicted as roun

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Here’s a story that shows you truly are what you eat #GoodAdsMatter This spot is not less than a modern-day fairy tale, brought to life by German supermarket Edeka, where everyone is depicted as round—not just humans, but animals too! This whimsical film, titled ‘Eatkarus’, serves as a cautionary tale about the consequences of unhealthy eating habits. While the fantastical setting may seem light-hearted, the underlying message is the alarming reality of individuals who are not prioritising proper nutrition in their lives. Despite food being an essential aspect of our existence, it has often taken a backseat to the hustle and bustle of modern life, right? The statistics of the World Health Organisation reveals a concerning picture— 1 in three 11-year-old children in the European region is obese. Through meticulous attention to detail, including the use of prosthetics, hair and makeup, custom-made wardrobe with pot bellies on top, along with the choice of cold blues and friendlier colours, that add a touch of fictional charm, the spot effectively brings an important message to life. Edeka ends the ad with the slogan, “Eat like the one you want to be,” urging us to consider the long-term implications of our dietary choices. Country: Germany Year: 2017 Brand: EDEKA ZENTRALE Stiftung & Co. KG Agency: Jung von Matt Germany Managing Director: Peter Stroeh Producer: Jankel Huppertz Executive Creative Director: Jens Pfau Creative Director: Anna Lichnog & Sebastian Schnell Copywriters: Heiner Twenhäfel, Dany Babette Rothemund Art Director: Pia Mader  Project Manager: Florian Laufenberg & Annika Burchert Production Company: Tempomedia Filmproduktion Director: Alex Feil Producer: Timm Reinfarth DOP: Carlo Jelavic Editor: Sabine Panek • • • 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 Good Ads Matter, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 Purpose Studios. 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 - https://lnkd.in/dg3JEGpK Good Ads Matter 𝗶𝘀 𝗮𝗻 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝟭% 𝗰𝗹𝘂𝗯 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗵𝗶𝗻𝗴𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗔𝗱 𝗠𝗮𝗸𝗲𝗿𝘀 𝗮𝗹𝗶𝗸𝗲! 𝗩𝗶𝘀𝗶𝘁 𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗵𝗲𝗿𝗲 - https://lnkd.in/dtrkzyaa #Marketing #Advertising #Branding #Creativity #PurposeStudios #PursuePurpose

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