Post by Good Ads Matter

Who ever said a good fight can’t be fun? #GoodAdsMatter BGMI's ‘Everybody Loves A Good Fight’ celebrates the playful spirit of competition, transforming an ordinary school day into an all-out chalk battle. Rather than opting for dramatic scores typically associated with battle scenes, the spot is set to Elaine Stritch's rendition of ‘Are You Having Any Fun?’—a choice that perfectly captures the campaign's light-hearted tone. In doing so, BGMI reframes the idea of a "fight", not as an act of aggression, but as something playful, social, and enjoyable. The craft further elevates the experience. Dynamic camerawork places viewers right in the battleground, recreating the excitement and wonder of being a child caught up in the chaos. While the film begins on a slower, grounded note in order to establish the characters and setting, the editing, cinematography, and soundtrack accelerate as the battle unfolds, mirroring the energy and exhilaration of the fight itself. This campaign was one of the standout winners at the Good Ads Matter Awards 2026, taking home 3 Golds and 1 Silver across the Film Craft categories, along with a Gold in a Creative category. Country: India Year: 2025 Brand: Battlegrounds Mobile India, KRAFTON India Sr. Brand Manager: Shyam Kumar K Assoc. Dir. Marketing: Srinjoy Das Agency: Enormous Founder & CCO: ashish khazanchi Assoc. Creative Director: Swapnil Vinerkar Sr. Art Director: Sanya Kothari Copy Supervisors: Swarangi Joshi Client Services Director: Siddhi Kale Acc. Manager: Riddhi Shah Production Company: GOOD MORNING FILMS Director: Akanksha Seda Exec. Producers: Shashanka Chaturvedi, Robin D'Cruz & Vikram Kalra Producer: Alok Potnis DOP: Satchith Paulose Editor: SHEKHAR ROGYE Production Design: Niyoti Upadhye & Vinay Narkar B-Cam DOP: Vandita Jain 2nd Unit Director: Manav Malhotra 2nd Unit DOP: Kevin Rathod Wardrobe Stylist: Neha Panda HMU: Nikita Gosain Art Dir: Pradeep Sadu  1st AD: O’Keef Attari 2nd Unit 1st AD: Dhhaval Sadrani DA: Supreet Aneja 2nd AD: Naveen Bharti 2nd Unit 2nd AD: Mayank Kansadia 3rd AD: Siddhanth Katkar  Assoc. Prod: Rishabh Marwaha 1st AC: Fakruddhin Ansari  2nd AC: Aniket Shinde  Focus Puller: Raju Balduri  Gaffer: Sunil K. Biswas Sound: Ramnath Shetty  SFX: Ismail Sayed Line Producer: Rajesh Margaj Prod. Mgr.: Akshay Margaj Prod. Asst: Sonakshi Sharma, Prathamesh & Pratik Wardrobe Asst: Foram Nagda & Nishita Kadwadkar Credits are continued in the comments . . . We don’t own the visuals or audio used in this content. Credit is given to the respective owners. This video is not used for any profit. It is shared only for entertainment/ educational/ news purposes. Kindly DM us for credits or removal. FAIR USE: This content is shared in accordance with Section 52 of the Indian Copyright Act, 1957, which permits fair dealing for purposes such as criticism, review, news reporting, and education.

Video Content