Post by Gomel Digital

Adobe's acquisition of Semrush caught my attention, but not because of the price tag. What stood out to me is what Adobe is buying. Not just an SEO platform. Not just keyword data. Brand visibility. Semrush has already launched an AI Visibility Toolkit, and Adobe is now positioning SEO, GEO, and AI-driven brand visibility as part of the future of digital discovery. That says a lot. Search is no longer just about rankings. People are discovering businesses through Google, ChatGPT, Gemini, Perplexity, AI Overviews, and increasingly through AI-driven experiences. Traditional SEO still matters—it may matter more than ever. But the conversation is shifting from: "How do I rank higher?" to "How do I become easier to find and trust wherever customers are searching?" Interesting times ahead for marketers and business owners. #SEO #AISEO #GEO #SearchMarketing #DigitalMarketing #BrandVisibility #AlbertaBusiness #SmallBusiness #EdmontonBusiness