Post by Golin

PRWeek spotlighted a key tension identified in Golin’s CEO Impact Index H2 2025: politics has moved to the top of the CEO agenda, bringing partisan dimensions to nearly all business announcements and decisions. To maintain reputation in this newly politicized environment, CEOs must master the art of 'engagement without endorsement' — attending White House meetings, making investment announcements and achieving policy-adjacent business goals with business-first language that avoids ideological positioning. More via PRWeek: https://bit.ly/4tb3AZv