Post by Golin

Sports isn't just a sponsorship channel anymore. It's where culture is happening in real time and there is no ceiling for fandom.   Marla Saret, EVP of Sports and Earned Media, and the Golin Sports team just got back from PRWeek's Sports Conference in NYC with some sharp reminders of what's actually moving the needle:   → Creators are the new sports media → Fans have unbundled how they consume content → Values alignment isn't optional anymore, especially in women's sports   Read more here: https://bit.ly/4whkgR8