Post by Gold House

Join Nielsen and Gold House at the Hotel Martinez for an energized deep dive into the engine of the creator economy. While every brand at Cannes knows creator marketing is essential, the real challenge lies in identifying those rare partners who don't just provide reach, but drive genuine conversion through community. We’re sitting down with one of the top global female streamers and co-owner of 100 Thieves, Rachell "Valkyrae" Hofstetter, and Range Media Partners’ Co-Head of Digital, Kai Gayoso, to explore her meteoric rise of influence. Her journey serves as the ultimate bridge to the modern consumer, proving that when a brand successfully aligns with a creator’s authentic world, the impact on purchasing behavior is undeniable. This session is your roadmap to navigating high-stakes partnerships with Gen Z and diverse audiences, ensuring your brand isn't just seen, but actually embraced.