Post by Golden Whale

“Closing the gap: Connecting marketing investment to player value” perfectly captures one of the biggest structural challenges facing iGaming today. Proud to form part of this partnership with Deloitte Malta and Fieldstream AI on this important topic around how operators can better connect marketing spend, player-level decisioning, and commercial outcomes through continuous intelligence and AI-driven optimisation. A big thank you to Kurt Rapinett, John Debattista, Antoine Bonello, Damian Heath, Staffan Engström, Jens Mathiasson, Fedja Corluka, and the wider teams involved in bringing this vision together 🤝 As the industry becomes more complex, acquisition, CRM, and player value can no longer operate in silos. The future lies in connected systems that continuously learn, adapt, and improve decision quality across the full player lifecycle. A strong collaboration and an exciting conversation for the future of AI in iGaming. Read the full article here: https://delo.tt/6047B8Hw55 Eberhard Dürrschmid Claudia Heiling Thomas Kolbabek Thomas Aigner #GoldenWhale #DeloitteMalta #FieldstreamAI #iGaming #DecisionIntelligence #AI #PlayerRetention #MarketingAnalytics #GrowthStrategy