Post by Godrej Locks

With the aim of spreading awareness about home safety, we took the 9th edition of Godrej’s Har Ghar Surakshit campaign in 2025 to the next level. To make the message resonate with the masses, we leveraged digital platforms with AI-generated cinematic DVCs, showcasing real-life oversharing scenarios such as vacation posts and gym check-ins. Alongside this, we launched the Accidental Invitation App: a first-of-its-kind digital self-check tool that generates a personalized Accidental Invitation Score, helping people identify risky online habits. In collaboration with Meta, we also used AI to deliver customized safety recommendations based on these habits, making the campaign solution-led rather than simply problem-focused. Recognised by MOMMYS 2026 under two prestigious categories, this win reinforces our belief in creating technology-driven campaigns that aim at making the nation safe #GoLiveFreely #GodrejLocks #SmartLocks Mad Over Marketing (M.O.M)