Post by Godlisten Lyimo. CMILT, CSCA

FMCG supply chains in East Africa aren’t complicated, but they are unforgiving. You’re always balancing 3 things: ⚡ Speed 📦 Availability 💰 Cost And you never get all three right at once. A few truths from experience: - More warehouses won’t fix speed. Better route-to-market will. - If your distributors are weak, your availability is fake. - Transport and credit terms quietly make or break your margins. And the biggest delays happen at the Borders, Not roads. The operators who win here don’t chase perfection, they design around trade-offs. That’s the game. What’s the one constraint that keeps coming back in your market? #FMCG #SupplyChain #Logistics #AfricaBusiness #EastAfrica #Distribution #RouteToMarket #LastMile #Trade #EmergingMarkets #Operations #SupplyChainManagement #Procurement #Manufacturing #Retail #Wholesale #InformalMarkets #BusinessStrategy #Strategy #Growth #WorkingCapital #CashFlow #Transport #Freight #CrossBorderTrade #EAC #Kenya #Tanzania #Uganda #Rwanda #LogisticsAfrica