Post by GMV

AI is no longer just enhancing the world's biggest sporting events, it's helping run them. From tactical insights and smarter refereeing to automated content creation, the 2026 FIFA World Cup shows how AI is transforming every aspect of the game. At GMV, we see the same challenge organizations face every day: it's not just about adopting AI, but about governing it, measuring its impact, and maximizing the value of every interaction. Jesús Mariano Pascual explores in his article what businesses can learn from AI at the world's biggest football tournament. Discover his insights: https://ow.ly/C84A50ZlqrJ #GMVblog #ArtificialIntelligence #WorldCup2026