Post by Globecast

In a new article for SVG Europe, Steve MacMurray explores how cloud‑native production and IP‑based distribution are helping rights holders scale quickly, add more events and platforms, and build a continuous relationship with highly engaged fans – without the traditional constraints of satellite‑only models. The piece looks at shifting viewing habits, the importance of treating distribution as a strategic capability, and how tours like Premier Padel have been able to expand rapidly by pairing ambitious growth plans with a flexible, IP and cloud‑based infrastructure. Thanks to SVG Europe for publishing the article, you can read it in full here 👇 https://lnkd.in/emjsTKWs #Globecast #SVGEurope #CloudDistribution #IPDelivery #NicheSports #SportsBroadcasting #MediaIntegration