Post by Global

Thanks to everyone who came to the launch of our new Billboards by Global brand! Billboards by Global combines the scale of our newly expanded 48-sheet network with market-leading capabilities to create and plan campaigns as well as prove effectiveness and impact. The message for Billboards by Global is simple: this is a format built on reach, creativity, impact and proof. For advertisers searching for the kind of mass-reach moments that once characterised peak-time television, that scale is increasingly hard to find elsewhere. "We reach more people through more panels than any other UK media owner," said Samera Mohmoud, Director of Outdoor Sales and Trading. "There's nothing bigger that reaches further." Billboards are a unique canvas for creativity, and we’ve been building an in-house outdoor creative team drawn from top agencies, we’ve an expanded partnership with D&AD, including sponsorship of the Yellow Pencil for the Outdoor Category. "A billboard is a moment of truth," said Anto Chioccarelli, Creative Director for Outdoor. "It's the most distilled expression of a creative idea. It's where a thought leaves the safety of decks and enters the real world." Our new Outcomes tool, powered by data intelligence platform Global:IQ, enables advertisers to model the business impact of their billboard campaigns across the full purchase funnel. "For the first time, advertisers don't have to just estimate what their billboards are doing. We can measure it. Prove it. And optimise against it." Sarah Gale, Director of Insight, Data and Outcomes, Global "We're combining the UK's biggest billboard network with brilliant creative support, award-winning measurement and smart data to help advertisers deliver fantastic campaigns and – crucially – prove the results," Mike Gordon said. "Billboards by Global unlocks brand building at scale across the whole of the UK."