Post by Global

Tonight, we’re backing England as they head into their first FIFA World Cup 2026™ - Canada, Mexico and the United States semi-final in eight years! ⚽ At Global, we love the energy that big cultural moments create, and tonight is no exception. Huge sporting moments like this bring people together - Globallers, clients, friends and audiences all sharing in the excitement, optimism and pride. While we’ve spotted many England shirts in the office today, in the outside world we’re building momentum with specially curated playlists, adding ‘Wonderwall’ to Capital’s playlist plus a special Radio X remix after footy fans adopted the Brit Pop anthem as their 2026 World Cup soundtrack. On our Outdoor network, we’ve teamed up with some of the biggest household name brands to spread the cheer and wish England good luck, as well as a special Heart message on BT Street Hubs and large digital roadside formats where the famous Heart logo has changed to ‘Harry’ asking the England Captain to Turn Up The Feel Good on the pitch tonight! #ItsComingHome | #WorldCup | #England | #DOOH | #Playlist