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A major international expansion calls for a major outdoor campaign, and that's exactly what HBO Max chose when launching direct‑to‑consumer in the UK and Ireland. From rail to roadside, the campaign has literally been wall-to-wall across our outdoor portfolio, featuring stills from an unmissable content line-up that includes nail biting sports moments and Max Original series like Harry Potter and the Philosopher’s Stone and The Pitt. Over on our audio side of the business, our showbiz team spoke to stars at the HBO Max upfronts in London - the interviews from which you can catch on our Instagram and TikTok pages. #Global | #HBO | #HBOMax | #OOH | #DOOH | #VOD

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