Post by Global Fashion Group

Congratulations to THE ICONIC for being announced as one of five exclusive Australian launch partners for Google’s Universal Commerce Protocol (UCP). Through this pilot, customers will be able to discover and purchase selected fashion products within Google AI surfaces including AI Mode in Google Search and Gemini. For THE ICONIC, this is about meeting customers in the places they are increasingly discovering and exploring fashion, while continuing to lead in ecommerce innovation. The initial pilot will go live in the upcoming weeks and will feature a curated selection of products from THE ICONIC’s own labels including, AERE, Atmos&Here and Dazie. Google for Business AUNZ #WeAreGFG #THEICONIC #Google #UniversalCommerceProtocol #agenticAI #ecommerce