Post by GLG

Marketing and IT just might be the most important power couple in business right now. That's what our CMO Fell Gray explored on a Salesforce Connections panel last week – sharing her thoughts on how these two functions are partnering to implement AI and drive impact, and what it takes to do it well. Some takeaways: ✨ Real AI value starts with the right data and aligned teams, but it also takes trusted domain expertise – from someone with lived experience, knowledge of specialized workflows, and an understanding of how enterprises operate. ✨ A commitment to learning and improving often matters more than getting it right the first time. (This came up in GLG’s Agentic AI report – leaders need to identify the areas where there’s tolerance for inaccurate answers while you experiment, pilot, and train.) ✨ AI requires discipline, not just momentum. Near-term wins matter, but future success relies on investing in systematic data enhancements and flexible foundations to keep your options open as the technology evolves. These topics are top of mind for us at GLG, where we’re using AI to unlock human expertise at the scale and speed our clients need. But the cycle runs both ways – the experience, judgment, and knowledge of our experts is what helps our clients successfully implement AI in the first place. The technology and the humans who understand it are more powerful together. #CNX26