Post by Givaudan

Ahead of a soon-to-be-launched collaboration between MAD Parfumeur, leading Turkish actress Melis Sezen and Givaudan perfumer Valérie GARNUCH-MENTZEL, Melis was recently invited to pay a visit to Givaudan’s 46 Kléber Givaudan’s Fine Fragrance Creative Centre in Paris. As part of the experience, Melis experienced 13 initial test samples, each of which leveraged fresh ingredients to elevate a floral, woody composition. The following day, she was accompanied by the MAD team in touring the Argenteuil School of Perfumery, which included the chance to discover Givaudan’s cutting-edge AI tool, Carto, before participating in an exclusive, lilac-centric olfactory workshop. As commented by Sales Director in Turkey, Cise Osmanoglu, “It was a pleasure to host Melis and our esteemed clients in Paris, harnessing our respective expertise to push the limits of creativity and design a collaborative fragrance that consumers will no doubt love. We’re so excited to share it with the world!" #Givaudan #Humanbynature #creation #perfume #fragrance #innovation