Post by Giuseppe Lucio Russo

​🎾 What happens when a tennis champion and a top showman walk into a TV commercial? Thrilled to finally share our latest TVC campaign for the new Samsung Galaxy S26! 📱✨ ​If you’ve been watching TV or scrolling online recently, you might have caught a very familiar duo. We teamed up with the unbeatable Jannik Sinner and the brilliant Alessandro Cattelan for a spot that brings a seriously fresh and ironic tone of voice to the telco and tech space. Their on-screen chemistry is fantastic, and it perfectly frames our ultimate message. ​The call to action is clear and unmissable: Get the stunning Galaxy S26 Ultra for just €14/month for 48 months. But the magic isn't just on screen; it's what happened behind the scenes. This campaign represents a massive, seamless collaboration between the Samsung Italia and Fastweb + Vodafone marketing teams. 🤝 ​To ensure nobody misses this, we are backing the creative with an absolute powerhouse of a media plan: ​📺 Omnichannel Presence: TV, Connected TV (CTV), and Digital Media. ​📈 Heavy Impact: Comprehending an incredible 500+ GRPs. ​A huge shoutout to everyone involved in making this monumental launch a reality. Nicoletta Tura, Federico Parma, Alessandro Bovio, Maddalena Accardo,Giorgio Spagnuolo Maurizio Gualtieri, Virginia Romoli Venturi, Agnese Cirillo, Roberto Milani. Merging top-tier talent, a brilliant script, an unbeatable tech offer, and a heavyweight media strategy is no small feat! ​Have you caught the spot on your screens yet? Let us know what you think of the Sinner-Cattelan dynamic in the comments below! 👇 ​#Marketing #Advertising #Fastweb #Vodafone #SamsungGalaxyS26 #GalaxyS26Ultra #JannikSinner #AlessandroCattelan #MediaStrategy #CTV https://lnkd.in/d6-Pad4G