Post by GIPHY

This past February, Carl’s Jr. partnered with GIPHY to amplify its Free Burger Day promotion. Leveraging reaction GIFs pulled directly from their social spot featuring memed personalities and NFL star Jameis Winston, Carl's Jr. appeared in conversational searches and took over the GIPHY Trending Feed post-Super Bowl. The Results: a 4.1% engagement rate in search placements, and a jump to #3 for the Carl's Jr. app in the food & beverage category.