Post by GingerMay

There was no mid-week slump for us at Cannes, and Wednesday delivered some incredible sessions. Take a look at some of our highlights below: - The 'Different Minds' session, curated by Steve Beckwith in partnership with Equativ, which looked at the biases embedded within AI and how neurodiversity can help shape more inclusive AI personas and creative strategies. - A 'Rewilding the Brief' roundtable, hosted by Mobsta Ltd - Certified B Corp® and Media in Service of Nature, who discussed how sustainability can remain a strategic priority at a time when AI is dominating so much attention. - The FMCG Guys panel, which explored how product packaging is an underutilised channel, and brands can unlock value by treating it as a powerful growth lever with Mars United Commerce, AuraVeo and Kellanova. As we're entering the final stretch of Cannes, drop us a message if you want to connect before the week wraps up. Victoria Usher | Amy Lawrence | Amber Chawner | Rebecca Harborne | James Jackson | Jade Page | Sandra Wagner | Andrew Buckman | Megan Bogatzki | Tal Jacobson | Erin McCallion