Post by GIATA

Everyone is talking about AI agents that will soon search, compare and book travel in real-time. But AI is only as good as the data behind it. And in travel, data is never just data. It shapes expectations. When expectations break, experiences break. Clean, structured data is the true differentiator in AI adoption. And your AI future is only as good as your data. At the ITB Berlin Convention – Travel Tech Track, our CEO Mathis Boldt will explore how AI agents will see travel and why clean data is the key differentiator.  📍 ITB Berlin Convention  🗓 Thursday, 05 March 2026, 16:10  Hall 6.1 | eTravel Stage The session will also feature a presentation by Brad Johnson, Sabre Corporation followed by a joint Q&A after both presentations. The Travel Tech Track will be moderated by Dirk Rogl, Travel.Commerce. Join us to discuss what AI truly needs from travel industry to work reliably and at scale. #ITBBerlin #TravelTrends