Post by GIATA

A strong DACH market starts with the right strategy and the right data. We proudly took part of a conference, brought together hoteliers in Gran Canaria. Keynotes from W2M WORLD2MEET, Condor Holidays and GIATA shared insights on how to strengthen bookings from #DACH in 2026.   Antonio Rubio, our Regional Sales Manager – Hotel Solutions, highlighted a key point: visibility and performance in today’s travel landscape depend on clean, structured and precise data. Because while demand from the DACH market remains strong, the way travelers discover and compare offers is evolving. AI-driven search, metasearch platforms and increasingly complex distribution landscapes are raising the bar for how hotel content needs to be managed.   What does that mean for hoteliers? Better data isn’t just operational, it’s strategic. It drives visibility, builds trust and ultimately leads to more bookings.   A big thank you to World2Meet and Condor Holidays for bringing the industry together. Events like these show what’s possible when we collaborate and share knowledge.   #TravelTech #ContentDistribution #AIinTravel