Post by Paul Hitchcock
Founder | Dad 4x | Intelligent multi-touch lead outreach | Get visible with authority based content | Don’t rely only on referrals | Case studies available
Avoid Typical Lead Gen! Typical lead gen is this: 1. Curate leads 2. More emails, more LinkedIn message 3. Blast away - blow through lists This is NOT the way it should be done. Instead... Build trust FIRST, before cold outreach. And during cold outreach. If you are pitching a product, then go ahead and blast away and good luck. If you are wanting to create trust, rapport and meaningful conversations with high level prospects such as CEO's, owners, professionals, C Suite - then ditch the outreach that resembles product push.
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